Tory Burch

Assistant, Brand Marketing

US-NY-New York

About Us

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.

Our company launched in February 2004 with a single boutique on what was then a remote street in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, but in many ways we are only just beginning. There is so much we want to do!

Brand integrity, global inspiration and beautiful products are integral to who we are as a company and what we have accomplished to date. Our incredible team is an equally important part of the equation. We believe that each of our employees play a vital role in our continuing efforts to grow and evolve.

Overview

The Brand Marketing Assistant will be responsible for assisting the Brand Marketing Director with the seasonal planning and execution of all creative content development.

Responsibilities

  • Gather, organize and keep track of all samples needed for each campaign shoot from the style-out through post-production
  • In partnership with Merchants, maintain up-to-date product knowledge for all categories during each season
  • Compile styling briefs for brand stylist prior to each campaign shoot
  • Work with Shoot Producer to coordinate scheduling and execution of seasonal style outs with brand stylist
  • Participate in seasonal planning meetings with merchandising, buying, and ecom to develop seasonal asset development strategies
  • Partner with creative team to create detailed shot list of products featured in each campaign 
  • Partner with international marketing team to understand international campaign needs and product investments
  • Work closely with the creative team to execute campaign retouching and post-production, acting as marketing’s product “expert”
  • Compile all product copy and pricing information for all content creation
  • Attend local campaign photo shoots where appropriate
  • Attend weekly status meetings with creative operations team
  • Keep abreast of competitor campaigns and contribute relevant examples to weekly newsletter
  • Support Director, Brand Marketing in searching for, interviewing, and on-boarding new creative and digital agencies
  • Support Director, Brand Marketing in day-to-day communications with creative and digital agencies
  • Coordinate and facilitate campaign concept and asset reviews and approvals with Tory Burch Art Directors and team

Qualifications

  • 1-2 year’s experience in Brand Marketing or relevant field
  • Passion and enthusiasm for the Tory Burch brand, customer, and product
  • Strong command of PPT
  • Understanding of both the “art” and the “science” of brand building 

  • Strong verbal and written communication skills 

  • Strong visual and analytical skills 


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