Tory Burch

Sr. Associate, Digital Commerce & Site Experience - International

Job Location US-NY-New York

About Us

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.

Our company launched in February 2004 with a single boutique on what was then a remote street in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, but in many ways we are only just beginning. There is so much we want to do!

Brand integrity, global inspiration and beautiful products are integral to who we are as a company and what we have accomplished to date. Our incredible team is an equally important part of the equation. We believe that each of our employees play a vital role in our continuing efforts to grow and evolve.


The International Digital Commerce Sr. Associate for ecommerce will manage the international site experience team across all of Europe & Japan. This position will work cross functionally to manage the site production and merchandising for Tory Burch across five ecommerce sites in Europe. This candidate will also lead the execution of site refreshes and daily optimization of the site experience for the Tory Burch consumer. This individual will bring knowledge of e-commerce and organization skills to support team objectives of driving sales and enhancing the customer experience. This position reports to the Director of Digital Commerce & Site Experience.


  • Develop & execute seasonal plans and strategies for digital to drive the brand and business goals 
  • Traffic and coordinate all aspects of Ecommerce production cycle in order to facilitate the execution of both technical and creative initiatives for the EU websites 
  • Responsible for set up and execution of all daily/weekly/monthly website changes including managing data related to seasonal content, product information, product imagery, site functionality, promotions and pricing 
  • Manage internal site search keywords to reduce no search results and creation of additional website synonyms and redirects 
  • Partner with Site Operations to develop the Digital Roadmap and identify key initiatives, site enhancements and partnerships to drive the business 
  • QA/Test all launches of new content/functionality to website from development to the live websites
  • Manage Site Experience Assistant to ensure maximum productivity and efficiency of daily site maintenance 
  • Manage all day to day activities with direct impact on Ecommerce business process improvements 
  • Partner with Marketing to drive acquisition & retention strategy and initiatives
  • Partner with marketing to plan email cadence and strategy that will increase conversion
  • Collaborate daily with Buying, Planning and Allocation to stay knowledgeable on the international product buy, product delivery dates, and any product changes prior to seasonal site refreshes
  • Collaborate with the US merchandising and content teams to be aware of corporate strategy and how initiatives could be relevant in the European market places. 
  • Attend twice weekly meetings with Creative Services on refresh image and copy status 
  • Coordinate with Digital Operations on outstanding product photography, and any other seasonal photography requests
  • Project manage communication to Japan and Korea on seasonal strategy & brand initiatives


  • Bachelor’s Degree
  • 3-5 years of experience in e-commerce or web content management; retail industry experience preferred
  • Knowledge of a CMS (Demandware knowledge is a plus)
  • Excellent organizational and time-management skills; ability to multi-task and react to shifting priorities while adhering to deadlines. Attention to detail is essential
  • Team player with leadership spirit, proactive approach and capable of adapting well to a rapidly changing environment
  • Multi-lingual a plus


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