Tory Burch

Consultant - Marketing (Retail, Wholesale & Licensing)

US-NY-New York

About Us

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.

Our company launched in February 2004 with a single boutique on what was then a remote street in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, but in many ways we are only just beginning. There is so much we want to do!

Brand integrity, global inspiration and beautiful products are integral to who we are as a company and what we have accomplished to date. Our incredible team is an equally important part of the equation. We believe that each of our employees play a vital role in our continuing efforts to grow and evolve.

Responsibilities

Reports directly to the Director of Marketing—Retail, Wholesale and Licensing
Partner with and manage Marketing Associate
Partner closely with key cross-functional teams (Digital, Events, PR, CRM, Creative, Visual, Sales, Merchandising and Licensing)

 

RETAIL

  • Oversee budget, execution and strategy for all traditional marketing initiatives, including:
    • Direct Mail
    • Bounce Back Programs
    • OOH advertising
    • Print advertising in conjunction with mall lease requirements
  • Work in partnership with CRM on the execution of the VIP loyalty gift card programs (3x key programs/year)
  • Manage regional mall relationships and work with partners on both on-going seasonal and ad-hoc opportunities, as well as new store openings
  • Oversee 3rd party credit card partnerships to drive new customer acquisition
  • Develop monthly clienteling initiatives aligned with both sales goals and seasonal marketing messages; partner with retail training to educate field teams on customer outreach
  • Serve as marketing point person to align with retail training, operations, field teams and customer service on all retail marketing programs, and ensure teams are de-briefed with accurate information, including logistics, timing, customer communication, and common customer questions

 

WHOLESALE (includes Mainline, Tory Sport and Global e-comm accounts)

Seasonal Campaign Planning

  • Collaborate with Director to create seasonal marketing plans with key wholesale clients
  • Ensure plans are specific to each partner and support all business objectives
  • Maintain close partnership & manages implementation of strategy with external Wholesale accounts

Content Creation

  • Partner with Creative team to ensure that Tory Burch Campaign assets (imagery and video) for Wholesale are captured each season
  • Partner with Wholesale team to build a shot list that supports all key business needs
  • Deliver seasonal marketing presentations for all accounts to highlight key seasonal messages, product investments and TB Campaign imagery to be leveraged across marketing channels

Account Management

  • Manage marketing programs and execution for all special partnerships (Moda, Goop, Zola, HauteLook, Zappos, Von Maur, Net-a-Porter, etc.)
  • Manage marketing programs and execution for all Sport Wholesale accounts (Net-A-Porter, My Theresa, Goop, Neiman Marcus)
  • Manage marketing programs for all new Wholesale partnerships and launches

360 Marketing Execution and Hindsighting

  • Work with Wholesale partners to ensure that seasonal marketing support for Tory Burch spans all relevant channels and supports the brand’s key business objectives
  • Ensure that all partners are maximizing exposure for the brand while aligning messaging with Tory Burch brand point of view
  • Partner with TB creative to develop and deliver all seasonal and launch marketing assets and layouts for Wholesale partners
  • Supervise Marketing Associate in creating all seasonal and launch hindsighting reports which includes archiving creative layouts, reporting out on KPIs and identifying program successes and opportunities

 

LICENSING:

Seasonal Campaign Planning

  • Supports Director with key marketing programs for all partners: Estee Lauder, Luxottica, Fossil and FitBit
  • Partner with Licensing team and support Director with budget management
  • Support Director in developing and managing 360 marketing programs for all new Licensed product launches

Content Creation

  • Partner with Creative team to ensure that Tory Burch Campaign assets (imagery and video) for Licensing are captured each season
  • Partner with TB Licensing team and external License partners to build a shot list that supports all key business needs

360 Marketing Execution and Hindsighting

  • Work with License partners to ensure that seasonal marketing support for Tory Burch spans all relevant channels and supports the brands key business objectives
  • Ensure that all partners are maximizing exposure for the brand while aligning messaging with Tory Burch brand point of view
  • Collaborate with internal cross-functional partners to ensure that marketing support and exposure for Licensed products is maximized across Tory Burch channels (site, email, social, digital, in-store)
  • Work with Creative team to manage all marketing asset development and approvals for License partners
  • Supervise Marketing Associate in creating all seasonal and launch hindsighting reports which includes archiving creative layouts, reporting out on KPIs and identifying program successes and opportunities

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed