Tory Burch

  • Sr. Manager, Marketing-Wholesale and Licensing

    Job Location US-NY-New York
  • About Us

    Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.

    Our company launched in February 2004 with a single boutique on what was then a remote street in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, but in many ways we are only just beginning. There is so much we want to do!

    Brand integrity, global inspiration and beautiful products are integral to who we are as a company and what we have accomplished to date. Our incredible team is an equally important part of the equation. We believe that each of our employees play a vital role in our continuing efforts to grow and evolve.

    Overview

    This is a vital role on the North American Marketing and Global Licensing team, reporting to the Senior Director of Marketing. The position oversees Wholesale strategies within the United States, Canada, EU and LATAM inclusive of all product categories: RTW, Footwear, Handbags, Tory Sport, Home, Accessories and Licensee categories. The role is responsible for all Marketing initiatives across brick & mortar and e-commerce efforts supporting the Wholesale and Licensing channels, partnering closely with the business to drive awareness, traffic and sales.

    Responsibilities

    •  
    • Reports directly to the Senior Director of Marketing—Retail, Wholesale and Licensing
    • Partner with and manage a Marketing Associate
    • Partner closely with key cross-functional teams (Digital, Events, PR, CRM, Creative, Visual, Sales, Merchandising and Licensing)

    WHOLESALE (includes Mainline, Tory Sport and Global e-comm accounts)
    Seasonal Campaign Planning

    • Collaborate with Sr. Director to create seasonal marketing plans with key wholesale clients
    • Ensure plans are specific to each partner and support all business objectives
    • Maintain close partnership & manages implementation of strategy with external Wholesale accounts

    Content Creation

    • Partner with Creative team to ensure that Tory Burch and Tory Sport Campaign assets (imagery and video) for Wholesale are captured each season (4 Shoots a year)
    • Partner with Tory Burch + Tory Sport Wholesale teams to build a shot list that supports all key business needs
    • Deliver seasonal marketing presentations for all accounts to highlight key seasonal messages, product investments and TB Campaign imagery to be leveraged across marketing channels

    Account Management

    • Manage marketing programs and execution for all Wholesale Accounts (Nordstrom, Neiman Marcus, Bloomingdale’s, Moda, HauteLook, Zappos, Von Maur, Net-a-Porter, etc.)
    • Manage marketing programs and execution for all Sport Wholesale accounts (Nordstrom, Neiman Marcus, Bloomingdale’s, Net-A-Porter, My Theresa)
    • Manage marketing programs for all new Wholesale partnerships and launches

    360 Marketing Execution and Hindsighting

    • Work with Wholesale partners to ensure that seasonal marketing support for Tory Burch spans all relevant channels and supports the brand’s key business objectives
    • Ensure that all partners are maximizing exposure for the brand while aligning messaging with Tory Burch brand point of view
    • Partner with TB creative to develop and deliver all seasonal and launch marketing assets and layouts for Wholesale partners
    • Supervise Marketing Associate in creating all seasonal and launch hindsighting reports which includes archiving creative layouts, reporting out on KPIs and identifying program successes and opportunities

    Global LICENSING (Estee Lauder, Fossil and Luxottica):
    Seasonal Campaign Planning

    • Supports Sr. Director with key marketing programs for all partners: Estee Lauder, Luxottica, Fossil
    • Partner with Licensing team and support Director with budget management
    • Support Director in developing and managing 360 marketing programs for all new Licensed product launches

    Content Creation

    • Partner with Creative team to ensure that Tory Burch Campaign assets (imagery and video) for Licensing are captured each season
    • Partner with TB Licensing team and external License partners to build a shot list that supports all key business needs

    360 Marketing Execution and Hindsighting

    • Work with License partners to ensure that seasonal marketing support for Tory Burch spans all relevant channels and supports the brands key business objectives
    • Ensure that all partners are maximizing exposure for the brand while aligning messaging with Tory Burch brand point of view
    • Collaborate with internal cross-functional partners to ensure that marketing support and exposure for Licensed products is maximized across Tory Burch channels (site, email, social, digital, in-store)
    • Work with Creative team to manage all marketing asset development and approvals for License partners
    • Supervise Marketing Associate in creating all seasonal and launch hindsighting reports which includes archiving creative layouts, reporting out on KPIs and identifying program successes and opportunities

    Qualifications

    • 7-8+ years Marketing experience, preferably within a brand organization
    • Solid management experience leading a team
    • Proven expertise within the Wholesale channel
    • Strong Performance Marketing expertise SEO/SEM, E-Marketing and CRM background
    • Understanding of, and ability to communicate, the Tory Burch brand aesthetic
    • Demonstrated experience within owned/operated and licensing business models is a plus

    Skills:

    • Strong interpersonal skills; positive, energetic and open minded
    • Passion for the industry and brand
    • Polished presentation skills
    • Established relationships within Wholesale channel; knowledge of industry
    • Flexibility to adjust quickly to changes and deliver on tight deadlines
    • Must be proactive and solution-oriented, with a strong sense of urgency
    • Extraordinary attention to detail and organizational skills
    • Strong data/analytics skills
    • Ability to lead, inspire and manage teams, with proven management experience
    • Ability to travel

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