Tory Burch

  • Digital Production Artist – Creative Services

    Job Location US-NY-New York
  • About Us

    Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Executive Chairman, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.

    Our company launched in February 2004 with a single boutique on what was then a remote street in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, but in many ways we are only just beginning. There is so much we want to do!

    Brand integrity, global inspiration and beautiful products are integral to who we are as a company and what we have accomplished to date. Our incredible team is an equally important part of the equation. We believe that each of our employees play a vital role in our continuing efforts to grow and evolve.

    Overview

    The Digital Production Artist, will be instrumental in creating a high quality, on-brand shopping experience for the Tory Burch customer in our domestic markets. In this role you will develop and scale content for our key marketing messages. This position is key to maintaining a consistent aesthetic, quality and performance across channels.

    Responsibilities

    Seasonal Site Refreshes

    • Maintain seasonal refreshes of our websites, adhering to existing design templates and brand guidelines
    • Assist in the creation of content for seasonal shops based on trends, themes and occasions
    • Optimize assets balancing speed/quality in order to deliver the best experience
    • Create versions of online marketing, adhering to existing guidelines

    Email & Digital Marketing

    • Deliver email marketing campaigns using existing templates through our Digital Asset Management tool and CMS
    • Ensure consistent quality and optimize the experience through the line across digital channels and markets
    • Edit gifs, video and photography to work within various formats and size requirements
    • Propose and explore new techniques to improve our processes for delivery and design

    Communication/Collaboration

    • Serve as a contact person with marketing/merchandising teams for asset delivery
    • Champion and maintain our process internally for standards and consistency
    • Provide Q/A across all touchpoint for every delivery to ensure experiences are executed to spec and performance is acceptable
    • Update and maintain files on the server and within our digital library
    • Partner with teams to achieve common goals

    Additional Responsibilities

    • Help create, maintain and adhere to digital design guidelines
    • Work closely with creative team to update and deliver final approved creative
    • Visit our boutiques, see the product in person, talk to our stylists, store associates and customer service team

    Qualifications

    • Bachelor’s Degree (Graphic Design or similar preferred)
    • Mac O/S
    • 3-4 years professional experience (E-commerce and/or Retail preferred, not required)
    • Proficiency with Sketch and InVision
    • Expert knowledge of Adobe CS: Photoshop, Illustrator, InDesign
    • After Effects, and/or motion graphics knowledge preferred
    • Understanding of Design Systems
    • Photo retouching and color correction
    • UX design knowledge a plus

    Desired Attributes

    • Clean design aesthetic
    • Online fluency (websites, blogs, desktop to mobile) and the curiosity to learn more
    • Knowledge of trends and best-practices in the design landscape
    • Strong communication skills and collaborative personality
    • Highly organized, with meticulous attention to details and deadlines
    • Ability to multi-task, adapt and change course easily
    • Flexibility to balance editorial and business needs
    • Self-motivated, resourceful and works with a positive attitude
    • Represent, nurture and sustain the Tory Burch culture and values:

    • We show up with honesty + kindness

    • We work with passion + humility
    • We act with integrity + compassion
    • We lead with excellence + humor

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